Good corporate citizenry… just a little (rant) advise.

We all get it.

Being a good corporate citizen (doesn’t that sound grown up?) can be very satisfying.
It is a “feel good” moment when you realise your company can afford to help others.

We work hard to make sure we partner with  events that offer some  marketing value, if possible… because we have to make money in order to help others.

I also work hard to explain the benefits of supporting whatever event or charity I am :(pick one) selling tickets for, asking for donations in kind or asking for donations in cash.

It can be a problem picking & choosing where to give, what to give &  how often to give.

This economic crisis has created a “hamster wheel” of problems with the charitable sector …. industry supplies sponsorship….  they have no choice but to go smarter, harder & farther afield looking for support. All of us need to do what we can to support charities … enough said about the merits of giving… everyone gets that.

So, Tracey….get to the bloody point…..

A word of advise: if you are already our customer …

1) If you are our customer…no promises, but we always do what we can. We love you & appreciate your business. Remember , we have a large customer base….we can help everyone to some degree….but not the same company repeatedly several times per year.

2) No donation is a given for the next year unless we have made a prior commitment. Some years we are flush…some years, not so much.

A word of advise: If you are looking for a donation or a repeat donation &  have NO working relationship with us  ….(read carefully, twice).

1) Prepare some kind of written request (every year).  Show your commitment. Show us that you are fiscally accountable … please don’t come and ask us for money with no organisation (that can be identified as legit) behind you….. holding your hand out just isn’t good enough.

2) If you think just walking in the door of a business &  asking for a donation is OK…well, that is
cold calling…. don’t do it. Putting people on the spot can end badly for you.
Act professionally (can’t believe I have to spell that one out)…. if you must drop in, leave a package or biz card…. then do the follow up. We really feel like chasing you to make a donation.
Our time is valuable, please respect that.

3) We don’t work to supply prizes for your brother-in-laws stag.
Go away….we don’t even know you, you have never used our company, you don’t know any of our staff, you aren’t even related to any of our customers or suppliers. What are you thinking?

4) So ….you decided your child needs money to take a school trip to learn french in France  & for some reason, think we would want to contribute.  Why exactly,  would we want to do that?
You are looking for a hand out….not a sponsorship.

5) You didn’t send a thank-you note for the donation we made last year…. oh yeah, I keep records of that.
Big mistake on your part. We were gracious enough to give you a donation, a thank-you note would be in order … you are a dink.

6) Do not ask for a donation when you come to pick up your completed order.
Way to make your supplier feel awkward. Did you just think that up on the drive over?

7) Do not ask for a donation and then ask us to call you. Do a follow up phone call you lazy b*tch.

8) Do not ask for a donation & then when it is granted, no one bothers to pick it up. Nice.

9) Corporations….please do not come asking for a donation  when  you give all your regular business to someone else. Do you have brain damage?

10)  My staff & I work hard for our money, please respect that. It is still our money until we commit some of it to you. Don’t make us feel taken for granted.

Oh yeah… you might be one of those people that think all people that own their own business are rich.
Sorry, I forgot that about you.

Having said all that …. NEVER BE AFRAID TO ASK …do help the community… ask the right way & ……well, you might just get what you need!
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And while I have your attention….this is the latest fundraiser I am working on.
Wanna buy tickets?….LOL!
Cheers!
Trace

http://www.waterloo-buskers.com/festival-of-fools

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